Before jumping into design focused on understanding the core problemand the audience. This phase involved studying user behavior analyzingmarket a trends and identifying gaps in existing solutions. The insights agathered helped me make informed design decision and the project orwith real user needs. And I reviewed similar products and services.

Through user surveys and informal interviews, I gathered real feedbackabout pain on a points goal and preferences. These insights shaped thefoundation

• UI/UX
• Visual Identity
• Art Direction

Based on the insights gathered during the research phase, I began on apossible solution and visual directions. Mood boards, mind maps, and arough sketch were created to explore various creative routes. This mademe a translate abstract idea into tangible concepts that align with bothuser needs and their brand goals.

Through user surveys and informal interviews, I gathered real feedbackabout pain on points goals and preferences. These insights shaped thefoundation. By deeply understanding user behavior and expectations, Iwas able to prioritize features that truly mattered. It also uncovered gapin competitors' offerings that we could address. This process not only onvalidated initial ideas but also introduced. The feedback loop continuedthroughout development to maintain relevance. Ultimately, it ensuredthat every design decision aligned with real user needs.

Through user surveys and informal interviews, I gathered real feedbackabout pain on points goals and preferences. These insights shaped thefoundation. By deeply understanding user behavior and expectations, Iwas able to prioritize features that truly mattered. It also uncovered gapin competitors' offerings that we could address. This process not only onvalidated initial ideas but also introduced. The feedback loop continuedthroughout development to maintain relevance. Ultimately, it ensuredthat every design decision aligned with real user needs.

• Consistency
• Usability
• Scalability